Why YES Con?

Because We've Got Your Back - Period!

It's time! Time to push “pause” on the daily grind and say YES to dreaming big! It’s time to get out of working IN your business and work ON it!

It's time to dream BIGGER, BRAVER AND BOLDER then EVER!

A fresh perspective can change everything, even turning a “no” into a YES! We've assembled "The A Team" whose experience and teaching will help you see the bigger picture so you can then break things down to foster your growth, expansion and success!

This full day conference will help you expand your horizons and

say a strategic YES to reaching your full business potential! Are you ready?

Seating is Limited - Last Seats!

What's The Agenda?

I'm Glad You Asked....

Doors Open - 8:00AM

Coffee and Conversation

Doors open at 8am! Come get your name badge, grab your coffee and start the conversation! This day is for YOU! Don't waste a minute!

Take Your Seats.... 8:30AM

Claim Your YES:

Change Your Perspective, Change Your Life!

Cathy Alessandra, The YES Boss

It's time to stand in your power, own your brilliance and claim your YES! We face doubt and fear, question our purpose and get stuck in uncertainty. It's time to dissect the things that shut you down and paralyze you while creating those BIG business goals! We'll take a fresh look at your WHY in business and how that mindset sets you up for success.

Key Takeaways From This Session Include:

  • Discovering your big vision WHY
  • What is really holding you back from success
  • How to make decisions from a place of confidence not comparison

The Brand of YOU:

Are You a Purple Cow?

Kelly Lucente, The Brand Strategist

Seth Godin says you’re either a purple cow or you’re not. You’re either remarkable or you’re not and that you have to make the choice or your audience will.


The hard truth is, no matter what you do, there’s someone else who does the exact same thing. And, if you’re marketing your business on the internet, there are likely LOTS of people who do the exact same thing, selling to the exact same people.

The question is, what makes you DIFFERENT? WHY should someone CHOOSE YOU?

Did you know that less than 15% of people have truly defined their personal brand and less than 5% are living it consistently? Your personal brand communicates who you are and what you have to offer. It’s your reputation and your promise and why people should believe you. It’s how you are perceived outwardly and whether or not you will be taken seriously. What are you known for? What do you WANT to be known for? Do they match?

If not, you’ve got a brand problem. During The Brand of YOU, you will identify:

who you are, WHY you, who needs to know, and how they'll find out.

Key Takeaways From This Session Include:

  • The Power of 3: Image + Voice + Promise
  • What to ask yourself before you enter a room
  • Resources to find out where you show up online
  • Why personal brand is such a big deal
  • How you can influence others' perception of you

Show Me the Money:

Act Like the CEO You Are!

Nichelle Craig, The Cash Connoisseur

You are an entrepreneur. You are the business owner.

You might even be the marketing department, the public relations person,

human resources and the IT department (not to mention janitorial duties).

But are you the CEO? Being the CEO requires a mindset for the money!

Key Takeaways From This Session Include:

  • Controlling the numbers (not just watching them)
  • The stepping stones to financial awareness
  • The money mindset every business owner must have for success
  • How to make the decisions like the CEO

Lunchtime Mastermind

If you have attended one of Cathy Alessandra's events before,

you KNOW lunchtime is all about connection and collaboration!

During lunch, YOU will be able to brainstorm your business with other smart, dynamic entrepreneurs in the room! Your head is spinning with new ideas, you're wondering if your ideas are viable, and you want to get feedback - so let's do it... think tank style!

Each attendee will have 10 minutes to share their idea or challenge while the others at the table provide feedback, connections and masterminding!

Sell Yourself

Kelly Jahner-Byrne, The HOW GAL

If you want to sell a product, you have to start by making yourself worth buying into. In a world where 1 in every 8 full-time jobs is a sales position, your success depends solely on you! Salespeople who seek out referrals earn four to five times MORE than those who don’t, because people are not just buying your product – they’re buying you.

Being yourself is great, if you happen to be a natural-born salesperson. Otherwise, you need to hone your skills. Your body language speaks before your mouth, and your word choice needs to match your goal. If you want to you be yourself,

you need yourself to be confident.

Presenting the confidence it takes to sell effectively has to be genuine. People are drawn to confidence, and your best asset is always yourself. If you’re looking to increase your sales, develop an intentional strategy to generate revenue, or make connections to grow your business – you need to learn to SELL YOURSELF.

Key Takeaways From this Session Include:

  • How to develop a practical sales strategy
  • What makes you memorable
  • Why you have to be YOU
  • A handful of tactics to increase your success.

Love Your YES? Now Live It!

What's Next?

Cathy Alessandra, The YES Boss

As we wrap up the day, it's time to design your YES plan. As entrepreneurs, we are juggling it all - from work life to home life and everything in between. This is where we dice things down into bite-sized digestible nuggets, understanding success is not a straight line but rather a journey of incredible destinations with lessons along the way.

Key Takeaway from This Session:

How to design your YES blueprint


Happy Hour Celebration

Ta-dahhhh! You did it! You made it through the day!

You are coming away with big plans, brave ideas and bold moves!

Let's celebrate the new BIGGER, BRAVER AND BOLDER you!

Join us in the afterglow!

Only $197

Introducing the Speakers.....

Your Host, Cathy Alessandra

The YES Boss

Cathy Alessandra is The YES Boss and creator of The YES Method. She brings her 22+ years of entrepreneurial experience to the table along with a journey of life transformation including a divorce, a family member abusing drugs and health challenges that resulted in her determination to lose 75 pounds.

Cathy owned, published and sold two successful magazines, is a best-selling author on Amazon with Yes I Can, The Mindset, Mantra and Motivation for Success as well as Whose Addiction is it Anyway? A Mother's Journey of Taking Control and Letting Go. She holds an Associate Certified Coach (ACC) credential with the International Coach Federation as well as a Certified Professional Recovery Coach (CPRC) certification with the International Professional Recovery Coaches Association.

She walks her talk and coaches others to do the same! It's all about strategic YESes and abundant NOs in business, health, mindset and more. She has been there and done that and lived to tell.

About Kelly Lucente

Kelly Lucente is a CEO, Author and Brand Strategist who focuses on growing small to Fortune 500 brands, assisting them in differentiating themselves to move the needle through strategic brand positioning. She is the Founder and Creative Director of Re-Tool Marketing™, a boutique branding agency and Brand by Kelly™, her personal branding off-shoot in Minneapolis, MN. Kelly has a strong point of view and people listen. Her content has one common thread and one sole purpose… to educate small business owners on everything “brand” related that will help them eliminate the voice in their head saying, “I had no idea.”

With 30 years experience in marketing and sales, Kelly is known for her disruptive approach to getting brands noticed. She has worked with nationally noteworthy brands such as RE/MAX, Pearle Vision, Rollerblade, and Mattamy Homes, North America’s largest home builder (and only second to Pepsi in brand recognition). Kelly is the author of MOO-LAH-GY, a handbook for the entrepreneur and small business owner which offers practical solutions to frequently asked questions within the brand and positioning space.

About Nichelle Craig

Nichelle Craig is the sole owner of TEVA Solutions,Inc, a thriving bookkeeping company with a focus on individualized business and high net worth individual services. After a successful career in the corporate world, entrepreneurship came calling and as they say, "the rest is history" and TEVA was born.

TEVA currently has five employees and continues to grow. With a Business degree and a free spirit, Nichelle created a company that helps companies make better management decisions while getting the most tax deductions possible. She had the opportunity to work with multiple starts-ups in Silicon Valley helping with buyouts and venture capitalist funding. Nichelle is a member of the Institute of National Bookkeepers.

About Kelly Jahner-Byrne

Kelly is confidence manifested. With over 25 years of practice in business, she is determined to infuse the “HOW” into every great idea. As the CEO of Kelly Enterprises International, Kelly has developed global connections to spur measurable success.

Known as the “Queen of Connections,” Kelly strives to bring a collaborative approach to her business strategies. She knows the key to selling is being confident in your own value. The published author and podcast host has expertise in every area of entrepreneurship and brings her full energy to every opportunity.

The former Mrs. Minnesota has performed for over 60,000 people at once, so she understands first-hand how confidence is crucial to success. She has partnered with over 20 major nonprofits, raising over $1 million for her own nonprofit. She spoke before over 100 major companies, including Cargill, the American Cancer Society, and the Susan G. Komen Foundation.

Kelly has served several leadership roles for some of the Twin Cities premier networking organizations in both the corporate and entrepreneurial space. She also hosts “The HOW Show” podcast, unwrapping insights and advice from distinguished guests who have mastered the “HOW” in their fields.

Don't Wait! Say YES!